For Magnum's new social campaign, CC worked with the corresponding agency to design and execute an innovative approach for increasing engagement for in-feed ads and generating lead on Facebook.
Working under tight deadline and during a 2-weeks period of R&D and 3D Development, we created, modeled and lit the ice-cream bar in Houdini software and began simulation testing for caramel drip.
The efforts resulted in an optical illusion with the Facebook UI and created a surprising element at the end of the ad - resulting in 35% more engagement from viewers.

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